The Story Behind The Bridge Logo
Came across this gem while doing some cyber housekeeping. This was in the winter of 2012. Our original website developer, Rodrigo Pardo (of the Jalapeños Pardo family), put together a few options for our logo. I remember that we liked the earthy orange and green tones and old-timey font because it felt befitting of a grass-roots, community-based startup. There are lots of companies called “The Bridge” and many try to show bridging or connecting through their logos, so this was no easy task. Simple is hard.
We immediately gravitated towards the familiar logo in the top-left. The font worked and the green section kinda looked like the girders of the A. Piatt Andrew Bridge in Gloucester (the highway bridge on Route 128) or even the old Boston & Maine railroad bridge that also spans the Annisquam River. The middle designs appeared to be two different variations of a Golden Gate/Zakim Bridge hybrid. The one on the right got some consideration, but it wasn’t much of a contest. The top-right and bottom logo looks more like an homage to croquet or a railroad tunnel. I’ve always been very happy with our choice.
The launch of our second website in the summer of 2014 came with many changes. The logo and font stayed the same, but we opted for a brighter and cleaner blue/white color combo. We also changed the domain name from OvaTheBridge.com to BridgeCapeAnn.com after several of our members outside of Gloucester and Rockport felt it was more inclusive. Fair enough. We added “Cape Ann” for better definition.
Maybe we’ll get another facelift someday. I’m not married to color combinations or styles, and our shirts and stickers are the colors of the rainbow. But I think The Bridge Cape Ann logo is here to stay. What do you think?