Notes from Mexico

The ride never stops. That's what it's like running a small business. When you work for yourself, what you lose in security you gain in freedom. But that also means you gain more responsibility. I welcome that. I love working for myself for 100 reasons: I hate the thought of having a boss, or making someone else's money for them, or living by an alarm clock, or commuting. And I can't live by dreading the next workday or counting down the hours until the weekend or holiday.

I worked for creative content houses in Burbank and Hollywood, CA. Amongst our duties was producing accompanying bonus footage of a film or TV release. In other words, all the extra stuff you get on a DVD (or can stream today) like making-of documentaries and blooper reels. We had a typical client/vendor relationship with dozens of studios. They wanted top-quality service and groundbreaking products at half price in half the time. "Coca-Cola outside the bottle," we'd call it. The studios would change their minds and alter or kill a project at the drop of a hat. Five o'clock Friday was nail biting time as we waited for studios to finally respond to week-old emails and inquiries - just to tell us to start again (without changing the deadline) or scrap everything altogether. Weekend all-nighters were a common occurrence. The soul-sucking grind was not for me.

What's fun about The Bridge is that every day is different and rarely feels like work. It's just me and my recently hired associate, Leneai; a true mom and pop shop similar to the businesses we help market, promote, and network. I'm also a people freak, that is, I actually like them and listen to them. After five years of Bridging, I understand precisely what small business owners are up against, how they're wired, and what motivates them. (Here's a hint - it's not money or sleep.)

But the ride never stops. The business and business model are always evolving. So as I sit under a beachfront cabana at Playa Mujeres in Cancún, I'm thinking of "work". Clients, friends and family admonish me to ditch the to-do list and relax, but what I do is too fun and too necessary to ignore. Friends I represent need as much help and encouragement as I do. Sure, it's a luxury to work by the 80 degree turquoise water of the Gulf with a bucket of beers in the sand, but it's pretty good from the home office in Gloucester, too. Adios for now!

Kory Curcuru1 Comment